- Internet Presence, Marketing and Sales -

A website is never done

Derek Brown | | May 29, 2017

Now that you have witnessed the creation of your website, and your site is live, you will likely realize how much work and talent goes into a well-maintained and successful website. You may think that your website is now finished and can be launched upon the world as an entity of its own, but that is not true.

If you do nothing to your website from this point forward, it will eventually become irrelevant, possibly hacked, and sooner or later crashed. There is more to a website than what we see on the front. Here is a look at what it takes to keep your website going in a successful direction forward.

Upgrades and Updates
A certain amount of time must be spent regularly updating the software running your website. Failure to do this can result in viruses and a compromised, unsecured site. Search engines will often stop bringing results for websites that seem to be vulnerable to viruses and hackers.

On the content side of things, your information will need to be up-to-date. Articles dating back months and years can leave prospective customers wondering if you are still in business. You need to keep your site updated with the latest security patches and bug fixes. When software is outdated or no longer compatible, it will need to be changed.

Adding Pages and Content
The goals of your website should tell you what sort of components you will want to keep adding and expanding upon. For instance, if you want to show people how you manufacture and machine parts, your video software and the videos themselves will need to be updated and added.

Sources of fresh content that you might want to use in the future on your website include items such as upcoming events, news, monthly specials, new services, and more. Your audience will come back if they know there is going to be something new and interesting waiting for them. Remember that the more they return, the more trust you are building with these potential customers.

The Benefits of Being Up-to-Date
Little things matter in your website. Your copyright date should be current, for example, and old articles should be archived. When your site is up-to-date with new and fresh content, photos, videos, and more, you are showing that your company is current.

It gives a business more credibility when they update their website regularly, than to have a page that never changes. If your website is on top of things and follows the logic, your company probably is doing it too. That creates better trust in potential customers.

Additionally, search engines rank sites higher that have newer information. You never want to give an impression of being outdated or stale. Regular website maintenance and updating will ensure that every person who looks at your page receives the best possible first, second, third, and beyond impressions.



Derek Brown

Derek is Co-Founder of Pronto Marketing and Editor-in-Chief of Industrial Marketing Works. He worked as a Microsoft Director for over 13 years, specializing in the small business segment. Derek is an active speaker and community leader in entrepreneurship, start-ups, digital marketing, and more.