- Traffic Generation -

Get More Out of Local Search

Cory Brown | Marketing and Advertising, popular | July 29, 2016

A few weeks ago, we discussed the importance of business reviews within Google’s local search algorithm. Today, we are going to talk about how to get even more from your local search strategy.

Pronto has partnered with Localeze – one of the leading directory data distributors in the U.S. and recently named the Best Location-Based Data Platform by The LOCALS – to bring you an easy and affordable way to manage your listings on directories around the web.

With our Local Listing Booster Service, your listing information will be included in Localeze's directory database, allowing it to be collected and published by the 100+ directories in their distribution network.

Why It's Important

Location-based data is becoming an increasingly important part of search engine algorithms. I won’t even get into the importance of location data in mobile search – that deserves an entire article to itself.

This program assists with two aspects of local SEO: 1) increasing the number of listings (referred to as "citations" within the SEO industry) for your shop around the internet, and 2) improving the consistency of the information in those listings.

Each year, a group of local SEO experts get together and vote on the most influential local ranking factors. This year, Volume of Traditional Structured Citations came in at #4. This means that the quantity of your company listings in directories can have a huge impact on your local rankings. The more listings a search engine is able to find for your factory, the more credibility they will give to your website.

Coming in at #5 and #8, respectively, are Crawlable Matching Address and Crawlable Matching Phone Number. Without exact matches, search engines have a difficult time attributing listings to your operation. Localeze creates a single source for data management allowing us to ensure that your information is consistent and up to date.

Why It's REALLY Important

We've been tracking traffic analytics and rankings for our clients that are already participating in the program. After 3 months of being included in Localeze's database, these clients saw an average increase in search traffic of 18% and an average improvement in keyword rankings of 6.4 positions. More traffic means more opportunities for leads.

How It Works

As soon as you sign up, we will submit your company information for inclusion in Localeze's database. From there, any one of the directories included in the Localeze network can collect your information, review it against any existing information they might have, and publish/update your listing on their site. For some of the major directories, this process might take a week or two - for others, it could take several weeks.

Some Important Things to Understand

As part of our standard services, we make sure your shop is listed on Google Places, Bing Local, and Yahoo Local. These three listings are the foundation of your local SEO platform which is why we include them as part of our standard fee at no additional cost to you. Although closely related, the Business Listing Management Service is a separate program. It adds to the strength of your Google, Bing, and Yahoo listings and improves your overall SEO.

This isn't a quick fix for any SEO issues. Nor is it the single solution for getting amazing results in search engines. With so many factors included in search, there will never be a single solution, only pieces of the puzzle – and this is an important one. At only $150 per year, this is a piece you can't afford to miss out on.

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